top of page


Weight Loss - Why Do Traditional Diets So Often Fail?

'Dieting' is a word which conjures up negative emotions in the minds of most people. It involves self-discipline, deprivation, hunger and temptation. Those who can resist the longest will be rewarded by a few pounds of weight loss...... only to find that the weight is regained as soon as they relax the rules. This roller coaster of resisting temptation and fleeting reward is demoralising and can lead to ultimate failure of a weight loss plan.

Many diets will encourage you to...


...Eat this

...and resist this

The trouble with many 'diets' is that they rely on the old "calories in" versus "calories out" model, and the principle that as long as you burn more calories than you consume, you will lose weight. Although there is some truth in this, research has shown that the theories of weight loss are far more complex than this.

100 calories of protein for example will have a very different effect on the body than 100 calories of carbohydrate or 100 calories of fat, because these food groups are metabolised in different ways and stimulate different hormones which can affect whether energy is stored or burned.

Effective weight loss is about so much more than deprivation of the foods you love. It's about a change in thinking and a change in your belief system about which foods are desirable and which are unpleasant to eat. Long term weight management should become a way of life that is achieved because of re-education of your tastes and preferences. It sets you free from the chains of dieting by allowing you to enjoy food and maintain a healthy weight too. Achieving this change in thinking can enable you to live life without constantly thinking about which foods are 'allowed' and which are 'forbidden'.

A new way of thinking allows you to...


...prefer eating this

...and walk away from this

bottom of page